Online Google reviews play a pivotal role in making businesses or brands successful in today’s digital world. Google reviews influence your customers when they make purchasing decisions so they must be real, authentic, and trustworthy. You need to add a Google review widget for website to display these authentic real virtual customers.
“You can bribe business. But you have to earn loyalty” said the NY Times president and CEO Janet Robinson depicting the importance of customer loyalty in making a brand invaluable. For future purchases, your customers will come back to you, you have to work for your customer’s willingness to come back.
As a brand, you can do this by showing them the social proof when you embed Google reviews to the website. In this blog, learn more about Google reviews and how to develop a loyal customer base for your business. Let’s get started!
Understanding Brand Loyalty And Its Importance
An emotional or strong tie a customer forms with a brand is known as Brand loyalty. This will compel them to choose it over other brand competitors when presented with similar products or services. It’s about customers developing a deeper relationship with a brand through positive emotions or a sense of identity.
For instance, Apple and Amazon are the perfect example of brand loyalty. Customers are loyal to them because they keep adapting to new things and always growing no matter what comes their way. They always have the support of their loyal customers behind them.
Importance Of Customer Loyalty
It’s very hard to convince potential customers and convince them to purchase from your business. Because they don’t have much experience with your website. So, when you embed Google reviews to the website, it will create a sense of trust and credibility among them. On the other hand, repeat customers are more open to buying. From existing customers, attaining brand loyalty can lead to several factors such as :
1. Higher Conversion Rates
You’ll have an average conversion rate of 5%-20% with the new customers. While the conversion rate of loyal customers can be from 60% to 70%. Your loyal customers will get you higher conversion rates.
2. Enhances Profits
Brand loyalty is critical for your business and you must focus on this factor. Your profits can increase up to 25% to 95% when the retention rate of your business can have a significant effect on your sales. Loyal customers spend more on purchasing compared to new customers and they are more willing to purchase as long as they are loyal to your brand.
Leveraging Google Reviews For Brand Loyalty
When you add a Google review widget on website to display customer reviews, then Google reviews also work as a credible and trustworthy source for your brand. Here are some of the steps to build a loyal customer base:
1. Gather Google Reviews From Multiple Channels
You need to gather Google reviews from multiple channels such as social media, email, online directories, and third-party platforms to get a comprehensive and diverse set of Google reviews. Make it easy for your customers to leave reviews by offering direct links or incentives so you can embed Google reviews to website easily.
2. Quickly And Professionally Respond To Google Reviews
By responding to the Google reviews provided by your customers you can showcase to them that you appreciate and value their feedback and loyalty towards your brand. You should always thank the customers whether the Google reviews you receive are negative or positive by acknowledging their feedback and addressing their concerns if they have any.
3. Develop A Loyalty Program With Google Reviews
To build trust, your most loyal customers are vital for you. The more chances you have at attracting prospective customers the more Google reviews you have from loyal buyers. When you want to generate more Google reviews for your brand, you need to reward your customers for leaving reviews. You can make Google reviews the focus of your loyalty program so that your loyal customers leave reviews to get offers or incentives on their buying. With the help of a Google review widget on website, you can also display those reviews.
4. Make Brand Ambassadors From Loyal Customers
To develop loyalty, your customers are the most important weapon in your arsenal. When you make them your brand ambassadors it shows how much you value them and how much you want them to engage with your brand. By reposting positive Google reviews on their channels, they can get you more leads.
Final Note
Brand loyalty leads to more Google reviews and more reviews lead to more loyalty. But the process has to be simpler, not complicated. The power of reviews cannot be overstated in today’s digital ecosystem because you can embed Google reviews to website to show social proof and the magic you’ll see in increasing leads and conversions. You need to keep your loyal customers in the loop and develop a loyal customer base for your business.
